A New Delhi restaurant that specializes in barbecue cuisine got in touch for a Brand Identity project. The challenge was to keep it simple yet bold. The project involved creating the logo design as well as the menu design along with the extension of the brand language in the restaurant space and cutlery.

​

The bold colours of Red, Black and Browns were chosen as the main brand palette that related well with the art of barbecue. A grainy texture was added to the logo form resonating with the element of smoke and charring that is reminiscent of barbecues.