FLIPKART FOOD & BEVERAGE
Flipkart wanted to launch its own range of F&B brands with various products under its umbrella. I have assisted them in the role of a Senior branding and creative designer to create new visual identities as well as their required packaging and marketing design assets.
Product Naming
Brand Concept
Brand Identity
Brand Guidelines
Packaging Design
Listing Images
AI Image Generation
Visual Content
Indie Flavors range of Snacks is inspired by the vibrant, spicy and fun-filled flavours of the Indian local snacks that are found in various regions of India.
For the Visual Identity I used retro style Indian graphics and motif embellishments that are so reminiscent of the vivacious and versatile Indian culture.
INDIE FLAVORS
RANGE OF INDIAN SNACKS
AI IMAGE GENERATION
AI Tools like Canva image generation and Pikaso AI were used to create scenes for the snack variant listing images.
FLIPKART BEVERAGE
Creation of the brand identity, packaging and listing images for Flipkart's internal beverage brand called Daily Pour
The client required a new name for their existing beverage brand and wanted to transition from a safe, cautious zone to a more organic, vibrant and free-flowing visual style. The brand logo design showcases the flow of liquid being poured into a glass and the visual style is kept playful and vibrant, with a blend of text with illustration.
