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Flipkart is a renowned E-Commerce brand in India that caters to various products ranging in categories of F&B, consumer electronics, fashion, FMCG, home essentials, groceries, and lifestyle products.
MY ROLE
As a Senior Visual Designer, I worked with cross-functional teams of Flipkart on Brand Strategy, Visual Identities for new product launches, Social Media campaign designs, Packaging design for new products and for revamps of older ones, creating Print-Ready KLD files, Image touch-ups, 3D rendered listing images & banners for website and e-commerce platforms, Product mockup scenes focused on product USP and other digital UI assets.
SCOPE OF WORK
BRAND IDENTITY
PACKAGING
DESIGN
LISTING IMAGE
CREATION
3D MOCKUP
SCENES
FINAL KLD
PREPARATION
AI IMAGE
GENERATION
PRODUCT NAMING
LISTING ADS DESIGN
These were created for the different variants of the Indie Flavors range of snacks. They highlighted the product USPs, flavours and accompaniments and helped gain customer interaction through the distinct visual focus on each of the unique flavours!
FLIPKART FOOD & BEVERAGE
Flipkart wanted to launch its own range of F&B brands with various products under its umbrella. I have assisted them in the role of a Senior branding and creative designer to create new visual identities as well as their required packaging and marketing design assets.
Product Naming
Brand Concept
Brand Identity
Brand Guidelines
Packaging Design
Listing Images
AI Image Generation
Visual Content
Indie Flavors range of Snacks is inspired by the vibrant, spicy and fun-filled flavours of the Indian local snacks that are found in various regions of India.
For the Visual Identity I used retro style Indian graphics and motif embellishments that are so reminiscent of the vivacious and versatile Indian culture.
INDIE FLAVORS
RANGE OF INDIAN SNACKS
AI IMAGE GENERATION
AI Tools like Firefly and Canva were used to create on-brand graphics for e-commerce website and social platforms.
FLIPKART BEVERAGE
Creation of the brand identity, packaging and listing images for Flipkart's internal beverage brand called Daily Pour
The client required a new name for their existing beverage brand and wanted to transition from a safe, cautious zone to a more organic, vibrant and free-flowing visual style. The brand logo design showcases the flow of liquid being poured into a glass and the visual style is kept playful and vibrant, with a blend of text with illustration.
