MALL OF INDIA
Mall Branding / Wayfinding / Launch collaterals
DLF Real Estate developers are renowned in India and they envisioned a Mall in Delhi, that stood out not just in terms of scale, but in terms of aspirational values as well. They wanted a branding that could easily convey the nation’s signature and also transcend and appeal to all the generations visiting the mall.
I was part of a larger team that was briefed regarding the launch of this iconic space and post numerous conversations and presentations to the client, one of the Brand Logo designs that was designed by me was selected for the final Mall. This brand logo concept connects it to the vibrance, vivacity and the lifestyle of the Indians visiting it. Along with the brand logo design and the whole corporate identity, I was also responsible for shaping the surrounding environment from the signage system, wayfinding, and banners. So the end result was a holistic design system that encapsulated the concept of the branding.
Primary Colours
Secondary Colours
The brand "Mall of India" is symbolic of the modern Indian and their Identity which is conveyed through the letter "I"
The cursive and embellished letter "I" forms the outer ring of the logo and the simple "I" letter in the middle denotes the modern Indian and different facets of their being.
DLF wanted to portray the mall Identity as an extension of the personality of the modern Indian.
The Mall space is divided into 5 unique floors or zones that offer distinct shopping, dining and entertainment facilities.
Five different brand logos were also designed for these zones. These logos were also utilised in the way-finding signages that were a crucial part in the space communication.
5 ZONES BRANDING
WAYFINDING
SIGNAGE DESIGN
