Brand Identity / UX / UI
An App that helps shatter misconceptions and guess-work about your pet's well-being and makes you a more aware pet parent, by giving you crucial knowledge, new services and eco-friendly & organic pet products.
PROBLEM
Absence of proper knowledge about varying breeds and species. Very few pets receive a holistic care i.e - Physical + Emotional. Rare and exotic breeds are kept as a status symbol without caring about the consequences.
To create a more positive and caring habitat for pets, it was vital to create a digital medium that packaged - AWARENESS + SERVICES + PRODUCTS.
PET PEEVES
Emotional well-being of the pet gets side-lined because of the owners not having proper knowledge about the animal’s behaviour patterns.
The segment of birds, fishes and reptiles gets ignored in the main market, thus leading to a low-grade product range for these species.
Little or no availability of Pet Organic products. Locally grown range of brands not reaching the main retail outlets.
Rare breeds of pets seen as a status symbol and a means of flaunting without genuine concern about the animal’s well-being.
Little or vague knowledge about the animal’s native origin, behaviour patterns, correct diet space required & preferred climate.
PET SET GO!
AWARENESS + SERVICES + PRODUCTS
A pet care app that provides overall well-being for your pet.
USER RESEARCH / PERSONA MAPPING
Prototype
WIREFRAMING / PROTOTYPE
BRANDING / USER INTERFACE
ILLUSTRATION
